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Showing posts from April, 2008

Shoppers Stop - Analysis

Delhities were greeted with a fake front page ad last week (the kind of advertisements only the mighty ones can afford) - Shoppers Stop advocating a message of 'Start Something New' in an a classy b-w ad. It drew corollaries from Manmohan Singh's and the Indian Cricket team's success.

I was curious because it looked silly. So I did a bit of research on this to figure it out.

Business Objective

Being in the retailing business, Shoppers Stop has been a pioneer - and that's not just a juicy compliment. They were the the first in India (since 1991), they have a fruitful IT setup, and they have constantly expanded their product line, encouraging even unconventional tie-ups like Om Shanti Om movie clothing line. They have also pioneered in developing their B2B sourcing technique. Some online interviews revealed that they intend to rapidly expand to over 50 stores in 2 years, from the current strength of 22 in eleven cities.

The original logo now functions as the Raheja group…

Kyonki Impression ek din mein nahi banta

Brand Managers spend quite a lot of time deliberating over usage of brand ambassadors, debating the pros and cons. The Parachute team had decided to put together a stunning combination of Yuvraj and angry-boy SreeSanth for their Parachute Shower products. Here's a recent one being aired on television.

The Team must have spent quite a lot of time coming up with synergy analysis like:

1. Yuvraj and SreeSanth possess an on-the-field chemistry which will definitely lend some bonus equity to our campaign.

2. Given an existing imagery for SreeSanth, a personality transformation from an angry cricketer to a more composed individual will lend credibility to our proposition.

3. The campaign can be propogated to further line extensions using the same theme, thus effectively leveraging the current brand imagery.

But what do you do when your brand ambassodor gets slapped in front of 8.6 million viewers ? In fact, if newspapers publish the photograph of him whining and shedding big fat Kings-…


1. It rarely digs up the right message when I try to search through my old mails.

2. I receive atleast 3-4 spam messages every day, in contrast to gmail, where I barely encounter one spam message in a month.

3. They have started inviting these roll-over ads, which accidentally assumes that a flicker of my mouse over the ad space is an indication of my interest. The ad balloons up to 4 times its size, with no recourse to close or skip it. It is quite painful.

4. And this was the Yahoo News snippet I received on my mailbox on April 25th, 2007. (Notice the date of the Holi news).

Most of my online news inputs are currently through Google News. The News widget on iGoogle is quick, updated and customizable.

I have never clicked a single item on this box of yahoo news to explore it further. But the absurd backdated news prompted me to document this blunder by Yahoo.

I know my mailbox isn't Yahoo's direct source of money. But contextual advertising and sponsored links will be fruitful iff…

RACE (Movie Review)

A red SUV growls at Bipasha atop a tall parking lot. As it proceeds towards her, a belligerent Saif Ali Khan flies in from the top. At this point of time, you are supposed to be surprised at his reappearance - after all, wasn't he dead? But you cease to care a damn. Being the intelligent bimbo, she decides to run round and round, descending one floor after another. Meanwhile, the killer is supposedly manouvering through the parking lot's pathway, complimenting her intelligent strategy. Saif jumps onto the seat next to the killer, manages to save himself from getting whacked, stabs a knife on the killer, slams the brake in time to prevent Bipasha from getting squished and thrown off the building. She exudes no surprise or relief - like things went smoothly. He moves up close to her, smiles crookedly and says, "Don't worry. Everything is under control." squirm and wait for the next twist.

As other reviewers have repeatedly complained (check GreatBong), the…

The Comeback

I received a call this morning. As I grunted lying on my bed, my mobile was promptly brought and dumped next to me. As it lay ringing and whining, I resigned and unwillingly stared at an unknown number. I picked the call and politely grunted. The voice at the other end said, 'Arre...Sonu hai kya?'

I shouted back, 'Subah subah wrong number lagate ho. Sharam nahi aati hai kya!'

The man was audibly dumbstruck. Expecting no intelligent response, I cut the call and went back to sleep.

In the ensuing hours of the day, there were two seperate observations made at home.
First - Does 8.30am count as subah-subah?
Second - Despite being a Dilliwaala, how come the guy didn't scream back at me? Is there no appropriate comeback for the line ? [in bold above]

There was a weak suggestion - "Wrong number lagaane ka koi time nahi hota hai.", but its not acidic enough!

What is your opinion :) ?

The Derriere of Politics

Derriere: The fleshy part of the human body that you sit on

The full news coverage is available here. I am pasting the article available in today's Times of India. This hardly requires any editorial insights. The content is incredible!

She had no desire to be just another smiling face in Italian politics. So when porn star Milly D'Abbraccio designed her campaign posters, it was obvious she was going to show off her bottom.

Targeting her male fan base, the veteran of Italy's adult entertainment industry has plastered images of her derriere all around the Eternal City in a bid to win a seat in Rome's city hall.

If elected, D'Abbraccio wants to create a red light area with strip clubs, erotic discos and sex shops called "Love City" just kilometres away from the Vatican.

D'Abbraccio, in her 40s, isn't the first adult entertainer to dip her painted toenails into Italian politics. Ilona Staller, known as "Cicciolina", sat in parlia…

Kilobytes of Crime

I've done it again.

The first crime happened around 3 years ago. In anticipation of my 2 month long stay at home, my dad had installed a fresh broadband connection, a new venture by XYZ. The bill from XYZ arrived after a month of my stay. My buoyant father had told me - "Download what you want. Superb bandwidth. This is all for you."

With the bill in his hand, he didn't seem that buoyant at all. It turns out, the bill was over Rs17,000.

My repertoire of downloads included 3 movies, a complete collection of Tina Turner songs, a couple of documentaries and miscellaneous items. It seems you should not take instructions like 'Do what you want' literally. We thought a while about possible actions. I was obviously stupefied and of no use. There was only one way to tackle this situation.

He left for the local XYZ office the next day. There were a couple of people strewn across a sparsly furnished office. He shouted at the nearest legarthic employee, "Who issues suc…