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Showing posts from April, 2014

South India References in Recent Pop Culture

Note: This article is a commentary on recent use of South Indian themes and characters in Pop Culture. Pop Culture refers to inclusion in Hindi content both Bollywood and advertising which delivers it to a larger part of India
Bollywood gave South Indian culture its first major appearance in the movie Padosan from 1968 with the iconic song Ek Chaturwith Mehmood and his classical rendition.

It was a crude and memorable stereotype and defined ‘South Indian’ for a few decades.The 90s witnessed a steady flow of dubbed South Indian films into Bollywood, but did not really translate into any lasting impact apart from Rahman! (hypothesis). Rajinikanth continued to rule Tamil cinema from 80s while Bollywood lovers were largely oblivious to his existence and grandeur. Kamala Hasan, SPB participated in Bollywood across 80s and 90s - but did not bring along any cultural additions to Bollywood. 
Then came along Shahrukh Khan, who since 2007 has regularly referenced Rajini or his symbols in multip…