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Showing posts from April, 2011

Silly, Simple and not Funny

Dear Tata Docomo Brand Manager

You've done it again.

For a campaign that talks about 'Keep it Simple, Silly', you have made two wild decisions:

- You have picked Ranbir Kapoor to do stand up comedy. I don't know your intentions. But if you wanted someone absolutely unconvincing as a stand up comedian - you should have chosen Sunny Deol: A raw, underutilized, stone-faced celebrity attempting to make the audience laugh. Your tagline could have been 'Sunny keeps it Simple, Silly.' I appreciate the Jerry Seinfeld inspired look-tone and humour...but why?

- You have fake laughter in the background in all the ads. Bad jokes and Fake Laughter. A series of Bad jokes and fake laughter. A series of Ads with a series of bad jokes and fake laughter. I can't remember the last time when a humourous commercial used such subtle prompts for the audience.

Vodafone (Hutch back then) did an ad series a while ago with Irfan Khan (watch them here). A peculiar man in a normal environme…

Observations on World Cup 2011 - on Everything but Cricket

Continuing with my previous stereotype, which annoyed a lot of people (read it here), there are curious dissimilarities between the way Men and Women approach cricket. Previously, I had branded cricket as the enemy, as the distraction that denies girlfriends and wives their rightful time with their partners. World Cup 2011 however had a different flavour.

This time cricket was not the enemy, but rather the tool to socialize - specifically from Quarter Finals stage. Last week, I gently invited myself twice to a P&G colleague's place and hence had the privilege of spying on 6 couples as they enjoyed the cricket joyride together. Being impassive about cricket and single helped me focus on the inanities. While I almost succeeded in being subtle (before the hostess caught me making notes) I managed to scoop out some observations:

- Men believe that their actions have a minor, but significant impact on the game's outcome . This is explained by a curious 'Why take the risk'…