Saturday, July 09, 2016

Smartphone Advertising in India in 2016 - Who's doing a better job?

This analysis compares communication from multiple brands including Apple, Moto, Karbonn, Oppo and Panasonic to evaluate who is doing a better job with TV communication to gain consumer preference and market share. 


Disclaimers
  • The analysis is only for the communication quality. The final business results will be impacted by many other critical factors including product experience, pricing, availability and other brand assets.
  • All TV advertising copyrights belong to respective companies.
  • Views expressed are personal and not representing any organization.

Sources:
TV Ads: Youtube
Smartphone market analysis: https://www.canalys.com/newsroom/lenovo-and-apple-are-fastest-growing-among-india%E2%80%99s-top-10-smart-phone-vendors