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Showing posts from February, 2010

Because Friends Don't Share Everything

Dear Tata Docomo Brand Manager

This is in reference to your latest commercial on air - "Because Friends Share Everything."

I speak on behalf of the entire (Indian) male community. We friends do not share underwears with each other. You seem to have taken the phrase 'Chaddi Buddies' too literally.

If you remember your days from college, before you rapidly clawed your way up the corporate ladder, there were certain things you borrowed and many that you didn't. And underwears fall in the second category.

The flowchart for our underwear usage is as follows:

Phase1: Note dwindling stock of fresh underwears

Phase2: Run out of fresh underwears

Phase3: Repeat underwears

Phase4: Wear Underwears inside out

Phase5: Stop wearing underwears

We'll end up washing them anywhere between Phase1 to Phase5 depending on our endurance. There are other strategies for Underwear Conservation like Alternate Day Wear-out, Reserve Bad Elastic/Excessive Holes Stock and Replenish with New Inventory

If only these could be put to good use...

- The ability to identify a F.R.I.E.N.D.S episode by watching just a few frames- Guessing the mystery killer / twist in the movie 10 minutes before it is revealed - Looking good in a leather jacket - An intense dislike for Shahrukh Khan - Google Wave - Claiming that one can identify if a girl is a virgin just by looking at her (true story) - Singing pyaar hume kis mod pe le aaya loudly in a college party - Quoting Seinfeld in seemingly appropriate situations - Being 3 times stronger/cleaner/sharper/brighter/more effective/ - College tshirts with the college name plastered in an obscenely large font size - Late comebacks - Additional unnecessary bullet points