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Showing posts from May, 2009

Lesson of the Day - 3

Say your boss is addressing a meeting, and you, succumbing to a curiously strong urge, send a corny webpage link to every other person in the room. As all stare at you inquisitively, it is advisable not to wink back in delight at one of them because if the former act doesn't incriminate you, the latter surely will.

Previous Posts
Lesson of the day - 2
Lesson of the day - 1

I should have never answered that phone

Three weeks ago, as I was spending my Sunday sans activities, I received a phone call from a caller ID titled UNKNOWN.

I should have never answered that phone [to be read in a thrilling, Hollywood baritone].

It was a tele-marketing from Packtrue - an international calling service with affordable rates. As the agent Pooja spelt out the fantastic offer of 4cents/90sec, I had no clue whether that was a good or a bad rate. Having finished Predictably Irrational recently, I thought I shouldn't turn down the offer without assessing its value. A normal person would have grunted and ended the phone call. Instead I chose to continue the conversation.

'So how is this rate compared to the competitors?'
When they didn't have a decent answer, I, being in the business of marketing, thought that it was my added responsibility, apart from those of a rational consumer, to educate them about having effective claims for value and differentiated services.

Hence Pooja politely heard everything …

Wait Until Dark

On May 17th 2009, a long gap of over 5 years since the incident, Ambuj Kumar confessed to having slapped Nimesh Priyodit in the dark RajMahal theatre of Jaipur. This information was shared with his remaining eleven batchmates and it was a euphoric day for all of us.

Aside from immediate curiosity about the slap protagonists, you may also be wondering why such a nonsensical confession is precious to us. Here's the full story. Trust me, it is absolutely superficial and quite bizarre.

The slap took place during our IIT Kharagpur Architecture Dept's annual tour in December of 2003. The tour involved close to 40 students, two randomly selected overzealous professors with a broad objective of introducing us to the best of architecture across India. Overall it was a wonderful 12 day experience except for the architecture elements. As evidence for their interest and observations, the students had to carry sketchbooks.

The quality and quantity of entries in the sketchbooks would rapidly p…

Finding the right one

Firstly, I must congratulate Bharat Matrimony for placing so much faith in Orkut and its patrons by consistently grabbing banner ad spaces for the last 6 months. While every self-respecting Indian social networker has fled to Facebook to poke and chatter (or at least has stuck a leg into that ecosystem), this wedding website still expects some healthy ROI from Orkut. When the fraandship dudes make the final jump, obviously the key clientele for marriage, I am sure Bharat Matrimony will follow them too.

As seen on Orkut, May 12th 2009

What I found particularly interesting about this advertisement is the generic Indian girl personality it tries to capture. Do go through the ad once. My strong contention is that the copywriter is a male; and he decided to pen the first few thoughts in his head and froze the final output - which in order were Cricket and Food.

As a general rule, Indian girls don't enjoy sports. Stuck between playing stappu games and cheering their elder/younger brother&#…

Rubik's Cube: A Guide to not appearing Stupid

We, the chummy male company enriched, happy go lucky, sniggering, T-shirt wearing, loud desis found ourselves to be complete misfits in the ToysRUs store. After failing to find the game we had hoped to purchase, my friend Kunal and I found Rubik Cubes stacked up in the adjacent shelf. Succumbing to unexplained temptations, we each ended up purchasing one.

As we left the store, we faced typical post-purchase dissonance pangs. We gazed at the multicoloured cube, unsure about whether it would serve any purpose in our lives. Eventually I spoke in favour. "Hey we can use it to kill time while waiting at the bus stop.". His eyes lit up.

The movie Pursuit of Happyness may have revived popularity of this mathematical contraption. But real life serves it up differently. Even on bus stops, a person makes his first impression with these accessories. While the venue does have a congregation of people who have no role to play in your life, it is still important to make a good impression. A…