Saturday, July 09, 2016

Smartphone Advertising in India in 2016 - Who's doing a better job?

This analysis compares communication from multiple brands including Apple, Moto, Karbonn, Oppo and Panasonic to evaluate who is doing a better job with TV communication to gain consumer preference and market share. 

  • The analysis is only for the communication quality. The final business results will be impacted by many other critical factors including product experience, pricing, availability and other brand assets.
  • All TV advertising copyrights belong to respective companies.
  • Views expressed are personal and not representing any organization.

TV Ads: Youtube
Smartphone market analysis:

Sunday, June 14, 2015

Indian Couples - how are they depicted in advertising today?

The Indian couple has evolved rapidly over past few years - this video takes us through a short journey of current advertising to understand how couples are being represented by brands. Is there a pattern?

Across various categories including ecommerce, home care and lifestyle products, we see 4 broad patterns in storytelling depicting husband and wife:

1) Equality is not a's a demand.
2) It's ok if the wife wins.
3) Husbands need to sacrifices too
4) The new equations may look odd, but they are real.

What do you think? Drop in your comments