Sunday, June 14, 2015

Indian Couples - how are they depicted in advertising today?

The Indian couple has evolved rapidly over past few years - this video takes us through a short journey of current advertising to understand how couples are being represented by brands. Is there a pattern?


Across various categories including ecommerce, home care and lifestyle products, we see 4 broad patterns in storytelling depicting husband and wife:

1) Equality is not a request...it's a demand.
2) It's ok if the wife wins.
3) Husbands need to sacrifices too
4) The new equations may look odd, but they are real.

What do you think? Drop in your comments