Wednesday, October 29, 2008

Virgin Nurse

The title caught your attention didn't it! Well, agencyfaq reports that this Virgin Mobile Ad involving a nurse has stirred the I&B Ministry too, which is considering banning the Ad.


"The I&B ministry is setting up an inter ministerial committee, comprising joint secretaries from various government ministries."

I really appreciate the big-wigs devoting their time to this important cause. Yes, I am sure these are the right people to judge an ad. At the top of this bozo collection is the head of the committee, the I&B ministry's additional secretary Uday Kumar Verma.

How will a conglomerate of government secretaries decide whether the hot nurse in the video is derogatory to the nursing profession? Probably they'll freeze the ads to scrutinize the nurse aspects of the TVC:
"Mr. Verma, what do you think the legs of this hot nurse signify? "
"Hmm...I believe they are two firm pillars of our society - culture and tradition"
"I agree with you Mr. Verma and I strongly oppose the hot uniform of the nurse. The pure white is an insult to the wheatish complexion of the average poor Indian. These rich people should be punished and taxed I tell you..."
"But don't nurses always wear short white clothes?"
"Maybe we should study a few more videos of (hot) nurses to better understand the context."
"Hmm... Let us setup a bigger committee for that. And get a bunch of real nurses to the next meeting for fun...amm...I mean research."

The company has got another 2 weeks time -"We have written to the company concerned, asking them to reply why the advertisement should not be banned.". Sounds a lot like Himesh-Monty logic in Karzzz 'What proof do you have that you did not kill Ravi Verma!'

I am told by my India sources that the ad has been on air for at least 2 months now. Given another bunch of fortnights in the volley between councils, committees and the company, the Ad will safely last its full intended life on television.

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If you liked this article, you can also read other similar articles on this blog - The Country Club and Kyonki Impression Ek Din Mein Nahin Banta

If you want a more serious take on this behaviour of intolerance and frivolous banning, do read this article called Competitive Intolerance on The Acorn.

1 comment:

  1. lol karzz logic is good,

    its like the axe chocolate boy ad, i heard they banned that one too....

    ReplyDelete