Skip to main content

Wherever you go, our network pain follows...

"Mobile Phones are not allowed beyond the staircase of PGP Block during the examination period. If any Mobile Phone is found with student, the same will be confiscated and the same will be considered an attempt to use unfair means."

And thus I am gifted 2 hours of bliss on every day of mid term examination.

For those post exam hours I can unaudaciously walk in the campus. I am de-linked. I am free from the guilt of not having my cellphone with me. Believe me, it's a burden worth dumping. Your cellphone weighs more than the average 100gm that Nokia claims. It carries innumerable reins stuffed up your nose (sorry, couldn't find a softer analogy). Anytime anyone wants to contact you, they just yank it. And you have to oblige....

Society Norms:

1. You can not swtich off your cellphone.
2. You pick up calls if you are not on another call.
3. You (bloody well) call back if you don't take a call immediately.

If wish there were more states for a mobile than ON or OFF.

Sure, SMSes wait for you. But they carry along a glowering expiry date.
Calls of course are quite impatient. They sulk if neglected.
You can only ignore them for a while, before they began taking offense.
Break these rules, and soon you become the guy who doesn't answer calls. And you definitely don't want that.

Call rates have dropped to affordable levels. So have the sensibilities of all owners. Given a choice, we'll always call up somebody rather than dropping the idea.

"Abe Kahaan hai tu ?"
"You coming ?"
"When will you have dinner ?"
"Had dinner ?"
"Having dinner ?"
"What's for dinner ?"

Small talk becomes pain talk. Plain talk becomes cellphone talk. And soon social groups have all people consistently talking to people not physically present in the picture.
Everyone is paying half attention.

I really think we....Ooh...just a second....tik tik tik tik tikk....tik tik...
Sorry. Had to SMS this friend.

As I was saying, the Airtels of India should allow people more cellphone states. Because we obnoxious Indians are surely not going to respect time and space. Maybe instead of having loud caller-tunes, the phones can play a message of yours explaing your current cellphone status. Or the contact list for all users can be appended with status messages (like e-messengers).

Wow, that almost sounds like a BPlan....


  1. haha.. and the missed calls..!! [:O]
    hahaha.... nice one dude

    I keep my cellphone switched off.. and switch it on just when have to call someone.. [:P][:D]

    Its a real PITA..

  2. I back you on that one.

    (word checks for comments should be given similar

  3. Hey buddy.... gr8 thoughts...
    Arun Sarin.. just landed in India... he would be more than happy to implement that Idea... if it increses is customer databse [:D]

  4. hey..pretty well said..cell phones have bcm a big nuisance..wish we'd lived in old ages..


Post a Comment

Popular posts from this blog

Mangalyaan: A Guide to countering Mangal Dosh via Lord Hanuman

#Mangalyaan was a great success , thanks to the countless hours spent by the ISRO scientists who made this happen. Reports state that they prayed to Lord Balaji (Source). To hedge their risks some of them might have also prayed to Lord Hanuman to counter Mangal Dosh (Mars ill-effect) . This Hanuman prayer for protection from Mars may have helped the team enter the orbit of Mars; the jury is out on that one. Speaking of Hanuman, in the recent past there was a bizarre incident regarding an Aadhaar UID which captured people's interest briefly. Let’s talk about that. If you suspect that this #mangalyaan introduction was just a thinly veiled segue to my dated post, you are right…

A few weeks ago we learnt that an Aadhar Card was issued for Lord Hanuman with a legitimate 12 digit ID (news link) The police eventually figured out that this regressive action was conceived by a progressive person named Vikas. His intentions for applying for a fake God ID were not malicious – but rather ste…

A Review of Indian Election Inspired Advertising

It's election season in India for the past few months and the topic has dominated online and offline discussions. And when elections are the central activity / attention of the nation, as a marketeer for FMCG brands, it's quite tempting to plan creatives around the topic during the season. Over late 2013 and 2014, we have seen at least 11 Indian brands which have developed dedicated commercials around the election theme. The categories have been quite diverse from noodles to electrical wires, telecom to vests. Given the marketing investment backing these campaigns, let's try to answer the obvious question: When does it make sense to plan an election themed advertising for your brand?
The role of advertising is to 1) Get a brand noticed and 2) Refresh and improve brand association using distinctive cues. This grows brand mental salience for the consumer and hopefully then grows market share! (source). In addition to the usual advertising principles (where we assess the cre…

I'm sorry, What's your name?

I admit that we Indians do look alike. I have elaborated about this earlier, and it's a fact I've come to accept. Till recently I also had a strong belief, that once you got to know us Indians, viewed our facebook profiles, talked to us, understood our problems - you would begin to view us as distinct individuals.

All that changed yesterday.

I stood there at 4pm, fretting in front of Bread Talk, waiting for Varun. The poor guy was dragging his holiday suitcase all the way to Novena Bread Talk to pick up my house key. (Varun is the other guy in the picture - the one on the left. Yes we are not twins). Since I couldn't reach him by phone, we both could only rely on gross miscommunication for aligning on the venue and time.

Varun didn't show up for 5min. And I had an equally important chai break to attend. So right then it struck me that a standard movie ticket procedure could also work at Bread Talk.

So I went to the Bread Talk counter and waited. "Welcommmmme", al…