#Mangalyaan was a great success , thanks to the countless
hours spent by the ISRO scientists who made this happen. Reports state that they
prayed to Lord Balaji (Source). To hedge their risks some of them might have
also prayed to Lord Hanuman to counter Mangal Dosh (Mars ill-effect) . This Hanuman
prayer for protection from Mars may have helped the team enter the orbit of
Mars; the jury is out on that one. Speaking of Hanuman, in the recent past
there was a bizarre incident regarding an Aadhaar UID which captured people's
interest briefly. Let’s talk about that. If you suspect that this #mangalyaan introduction
was just a thinly veiled segue to my dated post, you are right…
A few weeks ago we learnt that an Aadhar Card was issued for
Lord Hanuman with a legitimate 12 digit ID (news link) The police eventually
figured out that this regressive action was conceived by a progressive person
named Vikas. His intentions for applying for a fake God ID were not malicious –
but rather ste…
It's election season in India for the past few months and the topic has dominated online and offline discussions. And when elections are the central activity / attention of the nation, as a marketeer for FMCG brands, it's quite tempting to plan creatives around the topic during the season. Over late 2013 and 2014, we have seen at least 11 Indian brands which have developed dedicated commercials around the election theme. The categories have been quite diverse from noodles to electrical wires, telecom to vests. Given the marketing investment backing these campaigns, let's try to answer the obvious question: When does it make sense to plan an election themed advertising for your brand?
The role of advertising is to 1) Get a brand noticed and 2) Refresh and improve brand association using distinctive cues. This grows brand mental salience for the consumer and hopefully then grows market share! (source). In addition to the usual advertising principles (where we assess the cre…
I admit that we Indians do look alike. I have elaborated about this earlier, and it's a fact I've come to accept. Till recently I also had a strong belief, that once you got to know us Indians, viewed our facebook profiles, talked to us, understood our problems - you would begin to view us as distinct individuals.
All that changed yesterday.
I stood there at 4pm, fretting in front of Bread Talk, waiting for Varun. The poor guy was dragging his holiday suitcase all the way to Novena Bread Talk to pick up my house key. (Varun is the other guy in the picture - the one on the left. Yes we are not twins). Since I couldn't reach him by phone, we both could only rely on gross miscommunication for aligning on the venue and time.
Varun didn't show up for 5min. And I had an equally important chai break to attend. So right then it struck me that a standard movie ticket procedure could also work at Bread Talk.
So I went to the Bread Talk counter and waited. "Welcommmmme", al…