Skip to main content

India @ 2005

I enjoy wallowing in this pseudo feeling of anti-patriotism.
I refuse to humour pretentious expressions of India.
India is not defined for me by the flag and the anthem.
The truth is I don't have a definition for 'my India'.
I am not ready for it. yet.

The songs we sang in school extolling have had zilch effect on the P word's definition.

'ganga jamuna saraswati milte hain...somewhere'
'himalaya on right, kashmir on top and some stuff down there'
'keep going, lead the nation, you youth of india etc etc'

Big deal.
And don't even start on the culture crap. If Bharatnatyam and Yoga were the key to success, we have been attacking the wrong locks!

They say (and I do believe the statistics this time) that India is going to be a youth-majority nation for the next few decades. Our ideas and enthusiasm are going to push India into the league of developed nations...hmmm...

I have these little aspirations, which presently I don't mind spilling out here. No harm done. No ideas to steal.
I want to open up a restaurant, explore the ghaplaas that take place in running it.
I want a career that satisfies my subdued need for adulation.
I want to open institutions which impart knowledge - of furniture design, of thinking rationally, of construction...

It is no surprise (to me) that "India" and its upliftment doesn't explicitly appear as an agenda up there. In fact, through these few months in Delhi, I constantly frown at India-ness. The illegally occupied lands, the traffic, pan-spitting people, garbage,fraud in business, bribes....Pity ? No way. Just shoot down those ba*tards !

For many ulterior motives, I force myself to read articles beyond my immediate interests. These encompass views of entrepreneurs, visionaries and those who wish to and are changing the face of India. I love the way they are painting future India. The way SAHARA and RELIANCE are foryaing into completely new territories. The way RETAIL is going to expand and lift up the standard of distribution and products. And my dear Construction field is supposedly going to be refurbished too (hah !).

For me, patriotism is not limited to, or rather defined by inch long flags and tri-coloured clothing. I want to change things. I want improvement. I am ready to do something.

But what ?
Can I be a part of it ?
A part of what ?
How ?

Happy Independence Day.


  1. It is indeed sad if u think patriotism wasn't a part of the school 'lessons'. I myself was never a big fan of those crappy songs and their half baked lyrics, but still i don't think its aim was to make u say "Bharat mata ki jai" or stuff like tht. It was more for letting u make the 'right' decisions while dealing with the ghaplaas in ur restaurant. Or create employment in ur furniture design job. Although these are selfish motives, you would find much more purpose if u rely on patriotism. "patriotism is the last resort of the cowards".

    I am sure i would've had u thoroughly confused by now :)).

  2. dissapointing.
    kyu ki i dont feel u speaking this... aapne hi likha hai kyaa... woh iyer ki atma ki awaaz nahi jhalak rahi yaar..

  3. This is a very good post. I couldn't agree with you more... I admire your vision...
    Patriotism is an irrelevant concept in a culture of vice and corruption and degradation.

  4. btw, I'm Indian too. Originally from Mumbai.

  5. Ergo sum, I never questioned your nationality :)
    I am glad you agree with me.


Post a Comment

Popular posts from this blog

Mangalyaan: A Guide to countering Mangal Dosh via Lord Hanuman

#Mangalyaan was a great success , thanks to the countless hours spent by the ISRO scientists who made this happen. Reports state that they prayed to Lord Balaji (Source). To hedge their risks some of them might have also prayed to Lord Hanuman to counter Mangal Dosh (Mars ill-effect) . This Hanuman prayer for protection from Mars may have helped the team enter the orbit of Mars; the jury is out on that one. Speaking of Hanuman, in the recent past there was a bizarre incident regarding an Aadhaar UID which captured people's interest briefly. Let’s talk about that. If you suspect that this #mangalyaan introduction was just a thinly veiled segue to my dated post, you are right…

A few weeks ago we learnt that an Aadhar Card was issued for Lord Hanuman with a legitimate 12 digit ID (news link) The police eventually figured out that this regressive action was conceived by a progressive person named Vikas. His intentions for applying for a fake God ID were not malicious – but rather ste…

A Review of Indian Election Inspired Advertising

It's election season in India for the past few months and the topic has dominated online and offline discussions. And when elections are the central activity / attention of the nation, as a marketeer for FMCG brands, it's quite tempting to plan creatives around the topic during the season. Over late 2013 and 2014, we have seen at least 11 Indian brands which have developed dedicated commercials around the election theme. The categories have been quite diverse from noodles to electrical wires, telecom to vests. Given the marketing investment backing these campaigns, let's try to answer the obvious question: When does it make sense to plan an election themed advertising for your brand?
The role of advertising is to 1) Get a brand noticed and 2) Refresh and improve brand association using distinctive cues. This grows brand mental salience for the consumer and hopefully then grows market share! (source). In addition to the usual advertising principles (where we assess the cre…

I'm sorry, What's your name?

I admit that we Indians do look alike. I have elaborated about this earlier, and it's a fact I've come to accept. Till recently I also had a strong belief, that once you got to know us Indians, viewed our facebook profiles, talked to us, understood our problems - you would begin to view us as distinct individuals.

All that changed yesterday.

I stood there at 4pm, fretting in front of Bread Talk, waiting for Varun. The poor guy was dragging his holiday suitcase all the way to Novena Bread Talk to pick up my house key. (Varun is the other guy in the picture - the one on the left. Yes we are not twins). Since I couldn't reach him by phone, we both could only rely on gross miscommunication for aligning on the venue and time.

Varun didn't show up for 5min. And I had an equally important chai break to attend. So right then it struck me that a standard movie ticket procedure could also work at Bread Talk.

So I went to the Bread Talk counter and waited. "Welcommmmme", al…